Ricoh GR IV Digital Camera (Promo)

RICOH GR IV – Your ultimate Snapshooter

The RICOH GR IV is the latest model in the GR series, which has established itself as the perfect snapshot camera over the last 30 years. Its compact size and light
weight make it the ideal companion for all your everyday adventures.

Thanks to the complete overhaul of all main components, the image quality has been further improved compared to the previous model, while the body dimensions have been reduced. At the same time, the speed has been significantly improved so that you never miss a shot – making this camera the ultimate, always-ready snapshot camera.

The ideal snapshot camera captures your precious memories forever

Compact, user-friendly, and with an unobtrusive design for spontaneous photo shoots—the ultimate snapshot camera.

The new GR IV is even slimmer and more compact than its predecessors. The grip and thumb rest on the back have been optimized so that the camera fits naturally in your hand and can be held securely. The layout of the buttons and control dials has also been improved, and ADJ mode is now available on the control dial, offering improved mobility suitable for a snapshot camera.

Speed and precision are also essential for a snapshot camera. With a start-up time of 0.6 seconds, the GR IV is unbeatably fast. AF speed and precision have been
optimized thanks to a faster lens drive with the new lens barrel, faster image data readout, and the AF algorithm. At the same time, AF performance in low light conditions has been improved.

For reliable focusing, the GR IV recognizes faces or eyes. And when you need to act fast, use the unique “Full Press Snap” function, which can now also be selected directly via the mode dial. Pressing the shutter button fully sets the focus to a predefined focus area and eliminates the focus delay when pressing the shutter button halfway, which improves responsiveness in dark areas, for example, so you no longer miss photos when shooting at night or in dark places.

For quick exposure control, the GR IV now features a hyper function in program mode. By turning the front or rear dial, the camera instantly switches to “aperture
priority” or “shutter priority” mode.

Intuitive controls - touchscreen monitor

Simply touch the LCD monitor to move the AF frame and navigate through the menus. You can also change the zoom factor by pinching or spreading your fingers on the monitor during playback, swipe to browse images, and double-tap during shooting to move the AF frame to the
centre of the image.